Paper industry’s growth in the paperless era
The paper industry is going through a transformation, probably the biggest in the history.
As the world is moving towards digitalization, businesses (and consumers alike) are talking
about going paperless. The intent and driver are noble though - saving trees that is considered
the main raw material for making paper.
The thought of going paperless surfaced sometime in the early eighties when business
operations around the world had started getting computerized. Add to it the revolution brought in
by the fast evolving television industry which had been already challenging the role of
‘newspaper’ as a media.
How has been the paper industry itself responding to this challenge? The global consumption of
paper has grown by a whooping 400% in the last forty years. But the industry has never been
the same again. It has responded and adapted to the changing world in a smart way.
There are 3 key factors contributing to not just the sustenance but such unprecedented growth
of the paper industry.
The printing paper consumption has shrunk significantly due to the paperless drive. But on the
other hand, the economic boom resulting in increased consumption of goods (to a great extent
fueled by e-commerce impetus) has led to an increased demand for the paper used in
packaging material.
Secondly, the global drive against use of one-time-use plastic too has added to the greater
consumption of paper as the next best packaging option.
The third reason being the smarter one driven by increase in re-cycling of paper and paper
waste. Paper being one of the most recyclable materials has benefited from it. The biggest
market consuming market of the United States also leads in use of recycled paper at more than
70% recovery rate.
Jagdamba Paper Corporation (JPC) is a leading trading house and exporter of high quality
paper and paperboard from India. We have more than 2 decades of proven credibility in the
paper industry and serve customers across the world. We trade in all grades of paper &
paperboard such as Duplex Board, Fluting Medium & Test liner, Kraft Paper, Packaging Board,
India’s only B2B industrial exclusive Digital Marketing
agency for Lead Generation & Brand Building
Newsprint, Printing Paper, Waste Paper etc. We also cater to the customized requirements and
offer bespoke solutions as per the customer’s needs.
In conclusion, we feel that even in the digital age, paper is here to stay. The role is changed, the
awareness is more and use is becoming responsible. The industry has not only survived but is
thriving.